Cobra Beer has revealed an all-new visual brand identity ahead of the key summer period, looking to reinforce its position as the perfect partner for Pan-Asian cuisine.
The new creative will aim to respond to changing consumer tastes, which indicate that 61% of 18-34 year olds are adventurous in trying new cuisines.
Renowned for its smooth taste that pairs perfectly with the spicy cuisines of India and South Asia, the beer brand’s new graffiti-style has been curate to appeal to a generation of urban foodies.
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“Cobra’s new creative puts the seal on our founding values – to create a beer that is irrefutably good to enjoy with spicy food,” Cobra Beer founder, Lord Karan Bilimoria CBE, said.
“Britain’s taste buds are evolving and becoming more adventurous, and there’s an opportunity here for Cobra to sit at the heart of the Pan-Asian food revolution in the UK. Cobra is firmly on the journey with Britain’s evolving taste buds, and I’m delighted to roll out this new look to give our consumers some food for thought.”
The vibrant new design will be rolled out across a range of supermarkets including Tesco, Sainsbury’s, Co-op and Asda alongside restaurant chains such as the Giggling Squid, Mowgli and 28,000 independent Pan-Asian restaurants throughout the UK.
