Restaurant booking platform TheFork has launched a new brand campaign to communicate how using the platform can elevate your evening out.
Developed in partnership with creative agency Droga5, ‘You’re All Set’ marks TheFork’s first campaign since its global rebrand by DesignStudio.
Spearheaded by an irreverent 60-second clip, the creative explains how using TheFork to book and vet restaurants can make the world of difference, ensuring a pleasant evening.
“Our new advertising campaign aims to develop the reflex of using theFork when it comes to restaurant outings, propelling an ever growing wave of connection between restaurants and diners, as in Europe today, only 3/10 people are aware than they can book a restaurant online,” TheFork chief marketing officer, Jose Noguer said.
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“Through the staging of the cultural tension that leaving restaurant outings to luck can lead to disappointment, we highlight how TheFork, thanks to its multiple and exclusive advantages and features, is setting diners up for success around the table.”
The integrated pan-European campaign will be further supported by out-of-home, digital and social media executions, all infused with the film’s witty, nonchalant tone.
Droga5 chief creative officer, Shelley Smoler added: “Every meal takes prep, even those eaten out. With no prep, it’s like leaving things to chance and we’ve all experienced the unlucky outcome of doing something we haven’t prepared for properly.
“We had so much fun imagining the downsides of just living life without planning (some from previous experience) – but had to cut several of our scenarios because of health and safety. The Fork is the no-brainer solution to preparing properly for the ideal eating out experience.”
