Home carbonation firm SodaStream has launched an omnichannel brand campaign to highlight the endless versatility of its hero product’s key proposition.
Devised by creative agency Energy BBDO, ‘If You Can Dream It, Make It’ looks to inspire SodaStream customers to ‘expand’ their creative horizons.
Led by a 30-second hero film, the campaign will be supported by a wide range of executions across video-on-demand, digital, and social media via Facebook and Instagram.
“Summer is here and with it a bout of warmer weather, which means many of us will spend more time socialising with friends and family and will be looking for delicious drinks to serve to keep hydrated,” SodaStream managing director UK & Ireland Tiago Alves said.
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“Our new ‘Dream It, Stream it’ campaign inspires individuals to imagine new sparkling creations, showing how with SodaStream no dream is too big and the flavour possibilities are truly endless.
He continued: “This innovative new campaign fully embraces our key pillars of hydration, wellness, sustainability and personalisation; delivering a message that seamlessly resonates with individuals who aspire to lead a personalised, health-conscious, and eco-friendly lifestyle.
“We believe this campaign truly embodies the spirit of our brand, and we can’t wait to see the incredible ways in which our customers will reimagine their world with SodaStream.”
The new ‘If You Can Dream It, Make It’ creative platform will form part of the brand’s ongoing ‘Push for Better’ global positioning and brand purpose, touting the versatile and sustainable credentials of the brand’s machine.
