Heur CMO Chris Nawrocki explains why more businesses need to invest in brand awareness and how to pull the whole thing off without a disaster.
ITV unveils new brand refresh to cement position as ‘streaming leader’
ITV has unveiled a fresh corporate brand, highlighting its position as “being a leader” in UK ad-funded streaming.
Mars overhauls chewing gum business, backed by £40m media spend
Mars has overhauled its chewing gum offering with the launch of a new global brand platform ‘Chew Good’, backed by a bumper media spend of £39.2m.
Why CMOs believe investing in a strong brand matters now more than ever
Frontify director of content and comms, Digge Zetterberg, explains why CMOs believe investing in a strong brand matters more now than ever before.
The Lizzo saga – what brands can learn from Lizzo’s PR disaster
Energy PR’s Susannah Morgan explains why Lizzo’s recent PR disaster also holds a valuable lesson for brands and loyalty.
SodaStream says “no dream is too big” in its imaginative TV ad
Home carbonation firm SodaStream has launched an omnichannel brand campaign to highlight the endless versatility of its hero product’s key proposition.
Brand Licensing Europe 2022: Why brand extensions are a marketing win
MB finds out more about the role of marketing within the brand licensing industry with Black Lives Matter UK, Topps Europe and Pink Key Licensing.
Brand licensing: the best marketing strategy you’ve never heard of
Some brands and retailers are trailblazers, embracing the significant marketing potential for brand extension. But what makes licensing really work?
Superdrug unveils ‘Where you can be you’ employer brand to promote careers in retail
Superdrug has launched its new ‘Where you can be you’ employer brand to promote the ‘vibrancy’ and diversity of a career in retail.