Specsavers has unveiled a quirky TV advert to support its integrated Kiss Clash campaign, with an aim to drive awareness of the optical retailer‘s free trials for contact lenses.
The extended spot, which will run across TV, Video on Demand, digital, social and out-of-home (OOH) and renewed print assets, follows the success of the inaugural Kiss Clash campaign, which was first launched in February 2023.
Produced by Another Film Company and developed by an in-house Specsavers creative team, the film is based on the creative ‘Don’t let glasses get in the way of kissing’ and will run during Love Island breaks from 3 July to 13 August.
The advert features a ‘Guide to Kissing’ presentation where the viewer is shown examples of the impracticality of glasses through close-ups of awkward kissing scenes, before being encouraged to consider giving contact lenses a trial instead.
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The humorous film, which has been extended to 30 seconds from the original 20-second TV spot, will run alongside a refreshed summer print campaign.
“This is the second burst of our Kiss Clash campaign to drive awareness, consideration and uptake of Specsavers’ free trials of contact lenses” said Specsavers marketing services director Victoria Clarke.
“We created an extended 30-second spot specifically for Love Island ad breaks with a refreshed design in time for summer.”
Specsavers, The Agency, creative director, Richard James, said: “With this new extended TV spot we have stayed true to the Specsavers’ brand, offering a playful look at the challenges of kissing for glasses wearers and showing that some things are simply better in contact lenses.”
