Specsavers has today (31 March) unveiled a new integrated campaign to promote the benefits of its long-standing partnership model.
Created by the optician’s in-house agency, ‘Your Care Is Our Business’ highlights the essential role that the local experts who own and run their individual stores play in providing vital care to communities.
Spearheaded by a heartwarming 30-second spot that features people discussing the close bonds they have with their Specsavers optician or audiologist, the campaign will run on TV for a six-week period supported by activity across radio, press, out-of-home, digital, YouTube, podcast and social.
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“Our research shows that many people are unaware of our partnership model where each local Specsavers store is individually owned and run by the opticians and audiologist,” Specsavers marketing services director, Victoria Clarke said.
“The Your Care is our Business campaign has been created to drive brand reappraisal by highlighting the level of expertise and care that each Specsavers partner brings to the job, owning their own business within their local community.”
The press, out-of-home and digital creative will even feature real optical and audiology partners at Specsavers to emphasise the importance of the chain’s community aspect.
