Liquid Death has debuted its first-ever music video, ‘F**k Whoever Started This’, as part of a new album promoting the brand’s latest range of soft drinks.
The album, which features collaborations with big names including skating icon Tony Hawk, My Chemical Romance guitarist Frank Iero and Sugar Ray lead vocalist Mark McGarth, has been released on Spotify and other streaming platforms.
Known for its uniquely-named beverages and growing cult-like following, canned water brand Liquid Death has amassed popularity through its distinctive beer can packaging, bold marketing approach and viral social media content.
Today’s release is the third album from the non-alcoholic drink company, and features some of the hate comments they’ve received on social media. The playlist features ironic titles such as: ‘Worse Name For a Water Company’, ‘There’s Not Even Alcohol In It’ and ‘Its Dumb And I Won’t Buy It’.
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The release also includes more explicit songs, such as ‘You Deserve Your Mouth P*ssed In’ and ‘Rather Cut My Own D*** Off’.
Tony Hawks, who lent his vocals to ‘Worst Name For A Water Company’, said working on the song allowed him to realise his “true potential as a singer”.
”I am now ready to boldly step into my next career thanks to the foresight of Liquid Death. Rick Rubin better be ready.”
Liquid Death has previously partnered with other celebrities including Blink-182’s Travis Barker and TV personality Martha Stewart. Barker partnered with the brand to launch the ‘Enema of the State’ – unsurprisingly, the first-ever celebrity-endorsed luxury enema kit.
Previous advertising campaigns have also embraced controversy, with a recent ad mocking both plastic pollution and plastic surgery, pitching a solution to both problems – keeping beaches clean by using the waste to plump up patients.
The ad itself highlighted Liquid Death’s choice of aluminium container rather than plastic bottle, with the brand championing “death to plastic” as a more environmentally-friendly option.
