Tottenham Hotspur FC have released a vibrant ad to promote the launch of their 2023-24 home kit, featuring a range of first-team stars.
Titled ‘a modern classic’, the back-to-basics strip mirrors the club’s historic all-white colours, featuring a subtle dark-blue sleeve trim.
Trotting out the cavalry for the yearly promotional video, viewers are greeted by all-time England record goalscorer Harry Kane, who was also named second most ‘influential’ member of the England squad in 2022, South Korean star Heung-Min Son, Brazil international Richarlison and England youth player Ollie Skipp modelling the stylish new kit.
Many fans will be hoping that the inspirational clip, created by sports-focused agency Matta, will guide their team to success in the coming season, after going well over 15 years without lifting a trophy – and 32 years since lifting a meaningful piece of silverware.
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“We are thrilled to present the Tottenham Hotspur 2023/24 Home Kit campaign – a truly creative effort that represents our commitment to innovation and excellence,” Matta executive strategy director, Matt Hunt said.
“By merging the club’s traditional visual identity with contemporary design, we have created a campaign that is truly iconic and timeless.”
He continued: “The ‘Lilywhite Room‘ offers an immersive experience that celebrates the bond between the club and its fans, transporting them into a world of pure Tottenham Hotspur magic.“
