Havas has launched its first new brand identity for two decades, in what the global communications group is calling a “defining moment” in its almost 200-year history.
All Havas-branded networks and operating companies are being bought together under one “single, modernised and dynamic” brand identity. The update allows Havas to amplify the true nature of its business, which it describes as a “client-centric, creative powerhouse”.
The refreshed look and reimagined brand architecture is being rolled out from Havas’ headquarters in Paris and from key bases around the globe, including London, Madrid, Mumbai, and New York. Further refreshes will take place in companywide phases throughout the rest of the year.
“Havas is unique in being the most integrated, meaningful, and entertainment-oriented group in our industry,” said chairman and CEO, Yannick Bolloré, emphasising that the new identity is much more than a “logo tweak”.
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“It reinforces our difference and gives us a competitive advantage by simplifying our service lines and highlighting our core values. It ensures we are treating our brand as a powerful, meaningful business asset and capitalising on our integrated approach to deliver seamless communications strategies that exceed our clients’ expectations.”
As one of the six largest global communications groups in the world – employing more than 22,000 people in over 100 countries – all physical and digital branding worldwide is included in the update. A new corporate website will be organised by core services, providing a more client-centric experience.
The new brand identity – realised in collaboration with Conran Design Group – focuses on positive upward momentum and represents the “creativity and forward-looking mentality” at the heart of Havas’ business.
“Making the Havas brand a meaningful business asset meant addressing two fundamental challenges,” revealed Conran Design Group global CEO Thom Newton.
“The first, to improve client-centricity by integrating the brand architecture system and optimising the navigation of services. The second, to make the brand truly distinctive through a new visual identity built around a characterful, modern logotype and signature assets that represent positive momentum.”
Non-Havas branded networks and operating companies will maintain their individual identities but clearly link back to the French advertising group.
