Grind has launched a mini-billboard campaign to creatively celebrate the coffee company’s low environmental impact.

Created by Among Equals, a London-based creative agency, the whimsical campaign features small static billboards dotted throughout the London capital.

The campaign highlights the coffee company’s commitment to sustainability, primarily through their home-compostable coffee pods, which serve as an alternative to the traditional plastic and aluminium coffee pods that are available on the UK market.

Placed near different Grind café locations across the city, the campaign is also supported by a social media hashtag, #Grindminibillboards, and a consumer competition.

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“We’re incredibly proud of the fact that our coffee pods are the first in the UK to be home-compostable and that our customers are able to reduce their coffee carbon footprint by choosing us,” Grind CEO, David Abrahamovitch said.

“In addition to making “tiny impact” coffee pods, we are committed to reversing the damage caused by the wider coffee industry. We recently launched the Better Coffee Foundation committing to remove two coffee pods’ worth of plastic for every one of Grind’s compostable pods sold.”