London coffee company Grind has announced the launch of its charity – the Better Coffee Foundation – to help clean up the waste left by the single-use coffee pods produced by other coffee companies.
The brand’s charity is committing to reverse the damage caused by the wider coffee industry by pledging to remove two coffee pods’ worth of plastic from the ocean for every Grind pod sold.
A whopping 11 million tonnes of plastic enter the world’s oceans a year, according to a recent report by the United Nations Environment Programme. The WWF has also affirmed that if the rate at which plastic enters the ocean continues by 2050 there will be more plastic in the ocean than there are fish.
Up to 29,000 plastic and aluminium coffee pods go into landfill every minute. Grind’s coffee pods are the first in the UK to be certified ‘home-compostable’, and even decompose in the sea, however the brand believes that ‘there’s a lot more that can be done for the planet’.
Through Grind’s new partnership with CleanHub, the sustainable coffee brand expects its charity to fund the removal of more than 40 million coffee pods’ worth of plastic from the ocean in 2023.
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“We’ve set up The Better Coffee Foundation to help reach our vision of creating a better coffee industry,” Grind CEO David Abrahamovitch said.
“Our compostable pods are the first in the market that can compost in everyone’s bins at home, but it’s not enough – through our charity, the Better Coffee Foundation, we’ll begin to undo the damage done by others. We’re not perfect but we’re committed to doing better – the removal of plastic from the oceans is just the first step of some ambitious plans we have to undo some of the damage caused to the planet by the global coffee industry each year.”
