Allstar, a firm specialised in providing bespoke fuel, bespoke fuel cards, business credit cards and electric vehicle (EV) fleet solutions across the UK has selected Havas CX helia to lead its new brand awareness campaign.
Appointed at the conclusion of a competitive pitch process, the British agency has been entrusted with running Allstar’s first major brand awareness campaign for its EV charge cards.
The omnichannel campaign will target hybrid and EV owners, in a bid to better communicate the tangible benefits of charge cards.
“I am delighted by the news that Allstar have appointed Havas CX helia to help them realise their ambitious plans for promoting their EV and Beyond Fuel products,” Havas CX helia managing director, David Macmillan said.
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“We were particularly excited by their ambitions for the brand and desire to be far braver in their creative campaigns. We look forward to partnering with this fresh dynamic team.
Spearheaded by a series of out-of-home executions, the campaign will be supported by activity across social media, digital display, radio and press activity.
Allstar UK head of marketing, Sarah Ireland added: “The new partnership with Havas CX helia will help to support our business objectives by giving us a creative and strategic partner who really understands our segment.
“Havas CX helia brought a wealth of experience and challenging creative expertise to the pitch and we are excited to see the first campaign launch this week, with creative we are proud to see live across the country.”
