Soft drink brand Cawston Press has launched a new integrated campaign to highlight the organically-sourced nature of its fruit-based products.
Running until the end of June, the campaign will be pushed out primarily across out-of-home but will also be supported by broadcaster video-on-demand, PT and sampling executions.
This campaign marks the brand’s first foray into audiovisual as it strives to drive greater awareness nationwide ahead of the key summer period.
‘We are thrilled to kick off the summer with our new campaign which can be spotted across the streets of London and Bristol,” Cawston Press marketing director, Kat Jones said.
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“We aim to bring our tagline Made with Pressed Fruit, No Jiggery Pokery to the masses, highlighting our use of simple and clean ingredients to create great-tasting drinks.
She continued: “We believe that drinks don’t need to use sweeteners or shortcuts, we only use naturally occurring sugar in pressed fruit to sweeten our drinks.”
Centred primarily around London, assets will also be rolled out in Bristol in what is a brand first. The campaign’s core message ‘Made with Pressed Fruit, No Jiggery Pokery’, reinforces Cawston Press’ health credentials.
