New documentary, ‘Do-Gooders: Creatives’, celebrates the creatives and purpose-led agencies that are putting the planet first by shining a light on one of the UK’s biggest environmental campaigns.
The documentary, produced by Feed Films and coinciding with World Environment Day (5 June), follows sustainable communications agency Enviral, as it works on ‘The Big Plastic Count’ – a joint campaign between Greenpeace and Everyday Plastic.
The film follows the campaign from pitching to implementation and offers the viewer a behind-the-scenes insight into what it takes to create a campaign with environmental impact. Split into three separate episodes, the first focuses on the campaign launch, the second lets people know exactly how to count their plastic, while the third takes the viewer through the final results of the investigation.
Over 96 billion pieces of plastic have been counted by 97,948 households since the Do-Gooders campaign launch.
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To accompany the Do-Gooders environmental documentary – and in a bid to help the public understand how the communications sector is putting the planet first – Feed Films and Enviral is also partnering with Greenpeace for screen and a panel talk tour.
Feed films director, Dan Ruttley, said: “Do-Gooders: Creatives has been produced to inspire future creatives, the industry, and the wider public with the power creativity has to save the planet.
“Young creatives entering the industry don’t want to have to compromise their values in sustainability to be creative. We want experienced professionals to realise this too. If this film gets one person to become aware of and join the planet-first side of the industry, then it’s a start.”
Enviral strategy lead, Daniel Salzer, commented: “I hope the Do-Gooders: Creatives documentary, sharing the work we did for Greenpeace, shows how you can do just that and be quite creatively disruptive in the historically quite traditional sustainability communications space.”
Greenpeace UK campaigner, Maja Darlington, added: “More than ever we need people to be working in the sustainability communications space. Creative campaigning is a huge part of what makes our work at Greenpeace so impactful.”
The environmental tour will visit universities and agencies across the UK throughout summer.
