Kopparberg has announced the winner of its annual limited-edition design competition – Ravensbourne University student, Paulina Grönlund.
Part of the brand’s mission to champion the UK’s independent creatives, Kopparberg’s partnership with Ravensbourne University invites students to design labels for its best-selling flavours Strawberry & Lime, Mixed Fruit, and Pear.
Grönlund’s winning design will appear on over 4.5 million bottles in supermarkets, pubs and bars this summer, as well the alcohol brand’s out-of-home (OOH) advertising across the UK.
As part of the competition, Grönlund will also get her university fees paid for a full year, as well as an internship at creative agency Neverland.
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“The ‘free to be’ concept really resonated with me since it’s been the way I’ve lived for a very long time, and I have spent the last couple of years exploring the world and enjoying all that mother nature has to offer,” Grönlund said.
“This proved a rich source of inspiration for my designs which feature bright, fruity embellishments, while the characters represent the joy of the ‘free to be’ spirit. I am absolutely over the moon to have won the competition and I can’t wait to see my designs in stores!”
Kopparberg head of marketing Rob Salvesen added: “We fell in love with Paulina’s designs instantly, they embody the raw creativity and freedom that we stand for as a brand. “Paulina took us back to the first time Kopparberg landed in the UK, exciting, unique, bold and an absolute first of its kind, and we are delighted to showcase Paulina’s designs across millions of bottles across the UK this summer.
“Kopparberg is committed to championing independent creatives and the opportunity to give back to the people who make our brand the success it is today. We are proud to share our platform for emerging talents to have a voice and wish Paulina huge congratulations as the winner of the 2023 Limited Edition Bottle competition.”
