Fashion rental platform Hurr has launched its first out-of-home (OOH) campaign across major London commuter hotspots.
The brand believes that its ‘dynamic and playful’ approach to luxury fashion rental now has its ‘biggest audience yet’, introducing rental into the mainstream.
The campaign aims to encourage rental as an alternative consumption model that is ‘accessible, innovative, and trend-defying’. Hurr’s fashion-led eye-catching imagery hopes to catch the attention of commuters in the capital.
Offering exclusive rental wardrobes from a range of over 130 brand partners and managing rental for leading retailers including Selfridges, MATCHES and FLANNELS, the brand claims to be ‘dominating’ the luxury rental conversation.
Subscribe to Marketing Beat for free
Sign up here to get the latest marketing news sent straight to your inbox each morning
Formed in 2018 by CEO Victoria Prew, Hurr’s wardrobe offering is refreshed monthly with an edit of the ‘most covetable luxury and contemporary brands’.
The brand added: “Hurr is meaningfully changing the way we shop, with a permanent space sitting in Selfridges since 2020. Becoming the first rental platform to achieve certified B Corp status in 2022, Hurr continues to pave the way for more circularity within the industry, empowering its community to extend the lifespan of their wardrobes.”
