Miroma Group’s influencer marketing and creative social agency New Stance has hired Sky’s former director of media strategy, Barry Louth, as its new business and marketing director.
The appointment comes as the agency looks to promote its service to major brands and advertisers, specifically in sports and entertainment sectors where New Stance is already creating creative and social campaigns for the likes of Spotify, Paramount+, and Hubba Bubba.
Louth joins from social media agency The Fifth Group, where he helped bring in key accounts including Eurostar and the AELTC. Prior to this he spend over a decade working for Sky, eventually rising to director of media strategy, innovation and investment, overseeing the deployment of more than £250 million media investment across multiple products and services. He also helped launch major brands such as Now TV and Sky Mobile.
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“Influencer-led partnerships revolutionised the way marketers look at social and are continuing to evolve every day, with the surge in popularity of short form video content,” Louth said. “While other strategies have come into place it remains the most impactful and engaging medium when it comes to brands’ ability to reach new audiences.”
New Stance founder and CEO Mark Keisner added: “Barry has an incredible track record in identifying opportunities for forward-thinking businesses and having him on board will really drive forward the agency’s opportunities to deliver impactful, creative partnerships for brands.”
