Nike has unveiled its latest advertisement celebrating Lebron James illustrious 20-year basketball career.
The sports giant released the ad the exact moment the star broke the NBA’s all-time scoring record, which was previously held by Kareem Abdul-Jabbar with 38,387 points.
Released on Nike’s official Twitter account, the 1-minute spot highlights James’ successful career, featuring a montage of his achievements which is also set to a gospel song.
The intention of the campaign is to celebrate and showcase the special experience of witnessing the basketball great’s athletic career.
Nike captioned the ad: “20 years later, we are who we’ve always been – Witnesses to
@KingJames never-ending greatness. #WitnessGreatness”
20 years later, we are who we’ve always been – Witnesses to @KingJames never-ending greatness. 👑 #WitnessGreatness pic.twitter.com/QP9nY8RfZD
— Nike (@Nike) February 8, 2023
The commercial has been received very positively online. One Twitter user wrote “well damn done”, while another posted “gospel over highlights, premium Nike activities”.
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Lebron James was recently spotted bossing the new Nike and Tiffany clothing collaboration pieces. The unique and exclusive partnership has been received negatively online by social media users from across the globe. The black Air Force 1 trainer set with a Tiffany blue tick has been branded “boring” on Twitter.
Another user added: “Not a fan! It was an amazing opportunity which seems lost due to lack of creativity.”
A legendary pair, indeed. Discover more: https://t.co/9luq0ydt1d #NikexTiffany #TiffanyAndCo pic.twitter.com/igqZmKrVnM
— Tiffany & Co. (@TiffanyAndCo) January 31, 2023
