Purpose-led creative agency Nuevo has launched Nuevo 360, a sustainability-based learning programme for brand marketing teams and advertising agencies.

The app will provide marketers with information on dealing with sustainability issues to help increase knowledge within teams and change the way they approach sustainability in their campaigns.

“Our aim with Nuevo 360 is to keep sustainability at the forefront of marketers’ minds, making learning engaging and accessible,” said CEO Jax Davey.

The Diary of a CEO host Steven Bartlett recently invested in Nuevo to lend his support to its journey to put a stop to greenwashing in the advertising industry.

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The programme is delivered through a dashboard that features multiple layers of content, including daily news and thought leadership, monthly learning topics led by a diverse cast of experts, live webinars, and an AI-powered chatbot interface.

This interface also assists teams in planning campaigns and promotions with a strong focus on lowering their carbon footprint.

“With Nuevo 360, we’re offering marketing teams at all levels the opportunity to gain insights from experts from both within and outside the industry, engage with diverse perspectives, and develop sustainable strategies all in one place,” explained creative director Seb Royce.