eBay is to ramp up its partnership with ITV’s Love Island by taking up sponsorship of Love Island All Stars in a drive to promote pre-loved fashion.
Don’t ‘cop’ out: Ecologi campaign featuring Cassetteboy urges Cop28 leaders
A new campaign spearheaded by Ecologi and featuring Cassette boy urges Cop28 leaders not to “Cop out” on pushing climate action pledges.
ASA bans Shell’s ‘misleading’ environmental adverts
Shell’s green ads have been banned for not being transparent about majority of its profits from environmentally damaging fossil fuels such as petrol.
Vegan chef eats bloody Müller Killer yoghurt in anti-dairy campaign
Vegan charity Viva! has today launched Müller Killer, its biggest ever anti-dairy campaign to raise awareness of animal cruelty in the dairy industry.
Nike faces legal action for ‘misleading’ greenwashing claims
Global sportswear brand Nike has been taken to court by a consumer accusing it of “unlawful, unfair, deceptive, and misleading” greenwashing.
Adform to build more sustainable adverts with Ad Net Zero
Adform has partnered with Ad Net Zero – the ad sector’s response to the climate emergency – to ramp up its dedication to building a more sustainable future for advertising in the UK.
Coca-Cola digital ad campaigns cut emissions by as much as 25%
Coca-Cola has found that streaming digital ad campaigns has minimised its environmental impact and reduced emissions by as much as 25%.
Google profits from climate disinformation on YouTube
A new report states Google has failed to enforce its policy to demonetise YouTube adverts on climate disinformation content.
Nuevo launches new sustainability learning programme for marketers
Nuevo has launched Nuevo 360, a sustainability-based learning programme for brand marketing teams and advertising agencies.
Royal Mail challenges ‘myths and misperceptions’ around the sustainability of mail
Marketreach, Royal Mail’s marketing expert, has launched a new ‘bold’ and ‘disruptive’ marketing campaign on the ‘Circular Advantage of Mail’.