LVMH-owned whisky brand Ardbeg has announced a new pop-up brand experience in London to celebrate the launch of its new limited edition whisky, Heavy Vapours.
The activation will be held as part of this year’s ‘Planet Ardbeg Day’ celebrations on 3 June, set to be hosted at The Light Bar on Shoreditch High Street.
Forming part of its wider graphic novel-themed creative universe, the overarching experience is inspired by a 40-page sci-fi anthology launched last year.
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Visitors who take part in the activation will be able to sample ‘Heavy Vapours’, whilst being immersed in a themed adventure experience titled ‘Detective Noir’, participating in a range of activities including solving riddles and cracking codes.
The event will take place from 2-7pm, with tickets costing £40. Guests will be able to take part in all the activities and will be able to enjoy three Ardbeg whisky cocktails, alongside a Heavy Vapours tasting and food from ‘Shortie’s Smokehouse’.
