LVMH-owned whisky brand Ardbeg has announced a new pop-up brand experience in London to celebrate the launch of its new limited edition whisky, Heavy Vapours.
Artisan Drinks shakes up mixer market with its first ad campaign
The Artisan Drinks Company has unveiled its first advertising campaign with its newly appointed full-service agency Iconic.
Whisky industry condemns Scottish government alcohol advertising report
Whiskey industry leaders are concerned about a Scottish government report that suggests banning the sale of alcohol-branded merchandise.
J&B Spain emotional Christmas ad shines the light on LGBTQIA+ rights
J&B Spain has unveiled its 2022 Christmas ad, pledging its support to the LGBTQIA+ community this festive season.
Pernod Ricard has its Chivas Regal ads banned for featuring under-25s
Five Pernod Ricard ads on Chivas Regal Whisky UK’s Instagram page have been banned by the ASA for featuring under 25s.
Glenlivet challenges whisky drinker stereotypes with #BreakTheStereotype campaign
Glenlivet has unveiled its #BreakTheStereotype campaign in a bid to change ‘the outdated’ stereotype of the whisky drinker one image at a time.
Drink and be merry: How alcohol brands are preparing for summer
Marketing Beat takes a look at the various ad campaigns being rolled out by alcohol brands in the lead up to summer.
Johnnie Walker unveils ‘First Strides’ grant fund
Johnnie Walker has launched First Strides, a scheme that celebrates organisations that push boundaries and take steps towards progress.
The Famous Grouse sponsors the Gallagher Premiership Rugby on ITV Sport
Whisky brand, The Famous Grouse has become the official broadcast partner for Gallagher Premiership Rugby matches and highlights on ITV sport.