South Korean tech giant Samsung has launched an immersive pop-up to highlight the ‘nightography’ camera and gaming capabilities of its new Galaxy S23 series.
Running across eight cities the experience includes a selfie booth with colour-changing LED’s to show off the camera’s consistent quality in various settings, whist also testing out the phone’s compatibility as a gaming controller.
Created, designed and built by future retail agency Outform, visitors were also able to enter a competition to win a new Galaxy S23 by scanning a QR code.
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“The challenge we see many brands facing when they create temporary pop-up stations is that it’s harder to inspire shoppers and build long-term loyalty. It has to be more than just a one-off,” Outform vice-president of commercial UK, James Dawson said.
“We knew that this roadshow had to move beyond the traditional demo station, where phones are usually locked into a stand. We wanted to create something that felt personalised, interactive and engaged visitors in a point of experience.
He concluded: “We’ve partnered with Samsung to build a mobile experience that taps into different consumer interests, encouraging them to see first-hand the Galaxy S23 series’ ultimate gaming and camera capabilities – and amplifying its ‘stronger together’ ecosystem.”
