Cain&abelDDB has unveiled its new in-housing model OnSite in a bid to put creativity ‘at the heart’ of in-house marketing.
The model hopes to provide a holistic solution and a unique and dynamic approach to in-housing.
While brands are increasingly turning to in-housing to drive creative output, research from ISBA’s ‘State of In-Housing Report 2023’ has shown that the current approach to in-housing is failing to meet brands’ expectations.
According to the DDB agency, the current approach to in-housing is causing issues for brands across sectors, including a reduction in talent attraction and engagement, lower retention rates, decreased speed to market and poorer campaign results.
To tackle this challenge, Cain&abelDDB’s in-house teams will immerse themselves in clients’ businesses to become ‘true stewards’ of brand guardianship to deliver successful campaigns.
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“We’re thrilled to shine a light on our transformational On-Site service,” Cain&abelDDB managing director Clare Bowers said. “This solution adopts the same best practices our clients have come to respect and expect from our award-winning agency offering. Our On-Site model represents a new approach to in-housing that puts creativity at the heart of everything we do.
“By immersing ourselves in our clients’ businesses and enhancing operational efficiencies, we can deliver exceptional campaigns that achieve lasting success. Because at Cain&abelDDB, we’ve created an in-housing solution that offers more than just time-savings and value for money.”
