The British Basketball League has appointed Jose Garnes as its new chief content officer.

The appointment comes as the league continues to grow its content team in order to meet its ambition to produce a world-class entertainment experience for its fans and partners.

Garnes joins the British Basketball League having spent over three years as the head of content at SailGP, where he led the competitions content team. Prior to this, he held a variety of roles within the sports sector, including a senior producer role for Sunset+Vine where he worked with the International Olympic Committee, Red Bull and the International Fencing Federation.

The hire is reportedly the first of a number of appointments in the media and content department for the league.

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“There has never been a better time to be involved with British Basketball, so I am delighted to be given the chance to join the league,” Garnes said. “The league has some truly exciting plans for its content department and I’m honoured to be given the opportunity to help fulfil its ambitions of becoming a world class content organisation. I look forward to showcasing the very best content for our clubs, players, fans and partners as the league continues to grow.”

The British Basketball League’s chief executive officer, Aaron Radin, added: “We’re thrilled to have Jose join to lead our content team. We have demonstrated significant growth in the past year in content production, audience size and engagement and Jose’s appointment to lead our broadcast, digital and social media content will turbocharge those efforts and results.”