AMV BBDO has partnered with Redwood BBDO to unveil a new content and production division named Red Studios.
Combining the creative agency and the content studio, Red Studios will work with its clients to deliver ‘leaner, more efficient, and effective’ creation of content – from in-house solutions to content strategy and content auditing technologies to low cost, super-fast production.
While AMV works with the likes of Bodyform, Guinness and Sheba, Redwood has a global client list that includes Ferrari, HP, Virgin Media and Barclays.
“More and more I have heard clients talking about the need to have more focus and data on what they are making and why,” AMV BBDO CEO Sam Hawkey said. “They are rightly worried that effort and resources are being wasted and know that this effort could and should be used to make more potent use of the content that actually does payback.
“In turn, creating this new capability within the agency gives us the chance to leap forward in what we can bring to clients in the future.”
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Redwood CEO Colin Kennedy added: “Red Studios makes both the content brains and production muscle of Redwood available to AMV clients. It’s this unique combination of creative content strategy and filmmaking expertise that guarantees a more efficient process as well as more effective output. We are excited about bringing this new capability to AMV’s clients and equally excited that the additional scale Red Studios brings will also benefit Redwood clients.”
