Australian winemaker Hardys has selected Above + Beyond as its new creative agency of record at the conclusion of a competitive pitch process.
With parent firm Accolade Wines preparing a global re-launch of the Hardys brand, the London agency will be entrusted with developing a new brand positioning and creative spirit.
Above + Beyond will also work on an extensive campaign to kickstart the re-brand, set to run globally in key markets including Australia, the UK, the US and Asia.
“We have a proud history of pioneering, of restlessness to move our business, brand and wine forward,” Accolade Wines chief marketing officer, Sandy Mayo said.
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“In that spirit we were seeking an ambitious creative partner who could understand our past, and find a distinct, inspiring creative world for our future. Above+Beyond proved to be exactly that partner.”
Sister agency Yonder Media has already been working with Accolade Wines’ extensive portfolio since late 2021.
Above + Beyond CEO, Matt Steward added: “When you get the opportunity to work with a great brand, an inspiring team and a client who believes in the power of creativity to drive a brand forward, it’s as exciting as it is invigorating.
“We can’t wait to unleash a new vision, new work and bring in a new audience of Hardys drinkers into the rich world of Hardys and its wines. Just brilliant.”
