Inclusive fashion brand Simply Be has launched a powerful new campaign challenging the fashion industry and calling for an end to ‘bad fitting’ clothes.
‘No More Bad Fit’ was commissioned after an industry survey revealed that 99% feel frustrated at the inconsistent sizing seen between different fashion brands, with 90% saying that they have to buy multiple sizes of each item to guarantee a decent fit.
To tackle the issue, the brand is revealing its ‘secrets’ to producing great-fitting clothes, which includes adjustable elements for flexibility with a focus on shape and contour and building stretch into garments.
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“On behalf of women everywhere, we’re calling for an end to bad fit. It’s time every woman felt empowered and confident through great fitting fashion. Fit’s our thing. It’s why we exist,” Simply Be fit expert, Carole Wilson said.
“We fit and develop our fashion on real bodies, and we’re damn proud of it. We are totally upfront with our sizing, and we know what works for different shapes.”
Simply Be will also try out its clothes on ‘real women’ of all shapes and sizes to get the best possible size sample, and will even use 3D scanners to collate body measurements.
