Dr. Martens has partnered with Original Shift magazine to to launch an anthology of stories, culture and community in a limited-edition ‘zine’.
The issue will include subcultures and individuals that have evolved alongside each other, introducing the ‘Broken In’ brand platform.
Across over 100 pages, the magazine will analyse the legacy of influential youth movements across history and will delve into ‘golden memories’ of subcultures that ‘transcend eras and regions’.
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As part of the activation, Original Shift has worked with the non-profit Museum of Youth Culture, which will draw on its extensive youth archive to document the silhouettes of Dr. Martens throughout history.
A spokesperson for Dr. Martens said: “Through Broken In, we delve into the history behind the iconic brand from fusing Northamptonshire’s footwear industry with German engineering to looking at its relationship with the music world.”
