Lewis Capaldi has joked that Netflix should ‘fire’ its advertising team after the streaming giant mixed up an image of the singer and a young Liz Truss in a recent billboard campaign.
The out-of-home (OOH) stunt promoted the release of the new ‘Lewis Capaldi How I’m Feeling Now’ Netflix film. A synposis describes the documentary as an “intimate, all-access documentary” that chronicles Lewis Capaldi’s journey from “ambitious teen with a viral performance to Grammy-nominated pop star”.
The Scottish singer took to Twitter to air his dismay at the supposedly unflattering Liz Truss mix-up, writing: “Ffs whoever is in charge of the billboards at Netflix needs firing.”
https://twitter.com/LewisCapaldi/status/1640739835903197188?s=20
However, fans and Twitter users alike seemed to love the marketing stunt, with one person (@anniemaisocial) saying: “Now THIS is an out-of-home (OOH) ad that I LOVE.”
Subscribe to Marketing Beat for free
Sign up here to get the latest marketing campaigns sent straight to your inbox each morning
Another Twitter user (@Configa) posted: “A young (Lib Dem) Liz Truss is not a million miles away from Capaldi.”
https://twitter.com/Configa/status/1641058435868311552?s=20
The news comes months after Lewis Capaldi gave out his phone number in a marketing campaign for his single ‘Pointless’. The stunt saw the Scottish singer post a photo of his number to his 5.7 million followers on social media. However, fans soon realised that the number did not belong to the star as an automated message spoke back to callers asking them to buy Capaldi’s new single and ‘give me your money’.
