Immediate Media has this week announced its first-ever beauty brand partnership with Liz Earle, in an agreement set to run through to 31st October.
Launching across Immediate’s portfolio, which includes BBC Gardeners’ World magazine, BBC Good Food, olive, and Radio Times, targeting a sustainability-minded audience.
The move comes part of Liz Earle’s mission to promote ‘credible skincare that aims to be kind to the environment’, backed by 25-years of ‘scientific knowhow’.
“This is a really exciting and innovative partnership for us, with a company-first in partnering with a beauty brand, Liz Earle. Liz Earle is a British brand celebrated for their sustainability credentials, cruelty free and inspired by nature. In common with Liz Earle, sustainability is a core pillar across our brands,” Immediate partnerships director, Beth Shirazi said.
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“This campaign will resonate with Immediate Media’s strong and engaged audience of 30+ women, who share their values, with tailored content in print, digital and in live events. We would also like to thank our partners EssenceMediaCom for all their hard work and support.”
Content will run across digital, print and events and feature content – aligning with the interests of Immediate’s audiences, with Liz Earle products at its heart.
Essence MediaCom account manager, Alice Johnson added: “Immediate has been a fantastic partner to work with on this partnership. From the innovative initial ideas to the current executions, all have been presented and completed to the highest standards. We’re really excited to see the results as it continues to roll out.”
