Eurostar initiates extensive media review, days after naming new creative agency

Eurostar has kicked off a review of its media account just days after it appointed adam&eveDDB and DDB Paris as its new creative agencies.

The creative review covered all of the operator’s brands across Western Europe including UK, France, Germany, Holland and Belgium.

According to Campaign, the media review is set to involve the same territories – with the incumbent Wavemaker electing to re-pitch.

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Working with DesignStudio, Eurostar will reveal a refreshed brand identity alongside new work later this year.

The WPP outfit was initially appointed in 2019 when it ousted Dentsu’s iProspect. The moves comes in the midst of a wider re-structuring at the high-speed rail operator, which will see it absorb continental powerhouse Thalys – with the latter’s network due to be fully integrated by the end of the calendar year.

AgenciesBrandsCreative and CampaignsNews

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