Tesco is celebrating this Easter by giving its iconic logo an egg-themed makeover supported by a £100k giveaway.
As part of the re-design, a cracked egg has been added to the Tesco ‘O’ in thousands of locations nationwide, across stores, delivery vans, billboards, social media posts, in-store signage, digital advertising, and TV adverts running until 29 March.
https://www.youtube.com/watch?v=xFuJX5c5ygM&ab_channel=Tesco
With a campaign developed by creative agency BBH, the cracked egg logo has been ‘hidden’ in 19 surprise locations around the UK as part of a ‘unique’ egg-hunt activation. Lucky customers who stumble upon one of the logos need only take a picture and post it on social media with the #CrackingEaster hashtag to be in with a chance of winning £1,000.
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“This year’s campaign is particularly exciting. Tesco still offers all the delicious trimmings that make Easter great, but this year, there’s even more,” BBH creative director, Christine Turner said.
“The Easter egg that is an Easter egg. Hidden rewards for anyone to find. Gamifying Easter in a way that’s accessible to everyone.”
Up to 100 lucky entrants will be able to win the £1,000 prize as part of the giveaway, securing two separate £500 vouchers to do with as they please.
