Manufacturer-approved used vehicle brand Spoticar has become the official partner of ITV2 Family Movies (pre-9pm).
Brokered by media agency Starcom, the deal marks the first time Spoticar has ever launched a TV sponsorship.
The year-long sponsorship will display branded idents during the ad breaks for pre-9pm movies on ITV2.
Produced by creative agency Recipe, each video promotes the purchase of approved used cars or vans from Spoticar and is set in one of the company’s showrooms to highlight the face-to-face interactions offered by the firm.
“There’s no better time for Spoticar to be launching this partnership,” Starcom UK partnerships director, Sacha Feldman, said. “With consumers thinking more about how they can live more sustainably, second hand vehicles are a timely option for families. This sponsorship allows Spoticar to showcase their offering to a wide and varied audience, whilst giving them presence all year round.”
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With over 500 retailers and 15,000 vehicles worldwide, Spoticar is the official approved used vehicle programme for Stellantis brands Peugeot, Vauxhall, Citroën, Fiat, Jeep and Abarth.
Stellantis director of pre-owned vehicle operations, Nicola Dobson, added: “You’d be hard-pressed to find someone who isn’t a film fan. That’s why we’re so excited to see Spoticar promoted alongside ITV2’s huge range of films at a time when families will be looking to tune in together. From iconic franchises to stone-cold classics, there is something for the whole family, just like our wide range offering of approved used vehicles.”
