London agency adam&eveDDB has developed a new creative platform for US-based Temptations cat food with the launch of four new hero films.
Do you ever get worried that your cat may be getting a little TOO distant? This is the problem facing numerous cat-parents in adam&eveDDB’s latest ad series – the remedy? Coaxing them back with Temptations’ new range of dry cat food, apparently.
Featuring four delightfully sassy cats who might be getting a bit too big for their boots, the new films parodies typically ‘cool’ archetypes (a teenager, a fashionista, an artist and food critic) and show how good treats can break down the barrier between owner and pet.
“Our Temptations brand has an established history of irresistibility, with a loyal feline fanbase that loves Temptations treats. We hear from cat parents all the time about how much their cats go crazy for them, so the natural next step was to bring that same delicious appeal to mealtime,” Mars Petcare North America vice-president of marketing, Jean-Paul Jansen said.
“Cats can sometimes be hard to please, but we love them for it. Part of being a cat parent is trying to earn the approval of your cat, and we know the new Temptations Dry Cat Food will help break down that cool cat exterior and allow a new and unique way for cats and their parents to bond.”
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‘Cats Lose Their Cool’ will be rolled out across online video, digital, social and print ads with video-on-demand and TV activity to follow in April.
The new campaign will additionally support the roll-out of Temptations’ new Tender Fills, Creamy ‘Purrrée’ and Classics range of treats.
6 Comments. Leave new
U all have the best commercials ever
I love these ads. Absolute genius
Best commercials on tv. Misty in the car and “non” to the lobster?Brilliant
These commercials are epically funny! Watching them over and over!
Excellent commercials! What does the guy in the limo say before the window goes up? “You know this………”
He says, “You know this person?” This commercial has me crying every time I see it. That cat’s face is like, I don’t know you, you don’t know me. I can see a cat doing the exact same thing if I ran out of his Temptations treats.