The Artisan Drinks Company has unveiled its first advertising campaign with its newly appointed full-service agency Iconic.
Breaking on out-of-home (OOH) sites this week, the campaign will ask audiences to pause the next time they reach for their default mixer brand and invite people to put more thought into what they add to their favourite spirits.
The campaign simply asks: “WHY? they are violating, ruining and tainting their drinks, when they could be vindicating, reinventing and transforming them with Artisan Drinks.”
While the promotion will roll out via OOH through Ocean Outdoor, Iconic will also amplify reach and presence through the rest of the year through social and PR platforms and by establishing brand partnerships.
Artisan Drinks has seven tonic flavours, such as Fiery Ginger Beer, Bubbly Soda Water and Barrel Smoked Cola, which pairs ‘perfectly’ with whisky.
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“Last year was a big year for us, growing over 160% vs 2021; we’re looking to really capitalise on that this year by partnering with ICONIC to get our message across to the masses. We’re really excited about where this partnership can take us,” Artisan Drinks founder Steve Cooper said.
Iconic founder James Kirkham added: “We are working with Artisan Drinks because they want to create true cultural impact, and add meaningful work to a category conversation.
“There is an excited audience here who are currently under-served, and who have the desire to want something different; Iconic will be working hard to satisfy this appetite of this modern consumer and in doing so help imprint Artisan Drinks onto the fabric of culture.”
