Quiet Storm has launched a short-form content series to promote Pinterest Predicts, the social media network’s annual report that identifies the top trends it expects to see across its platform over the coming year.
Designed specifically for agencies and advertisers, the report’s release will be supported by a series of films featuring both British and American industry leaders discussing the year’s most unexpected trends, patterns in consumer behaviour and how the report can help their business.
“People across the globe use Pinterest to plan and decide all life’s moments, from what to cook for dinner that evening, to what car to buy next, or how to renovate their homes, so our annual report is based on what we know people are interesting in and planning to do next,” Pinterest EMEA businessn marketing director, Visha Kudhail said.
“It’s a cheat-sheet for marketers looking to capitalise on what’s set to be big, before it happens. And we don’t mean one-off fads, we’re talking about the trends you’ll soon see becoming part of everyday life. Brands can tap into these trends to reach consumers with what they really want.”
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The agency’s videos combine animated graphics with interviews of Dentsu X CEO, Beth Freedman and VMLY&R chief experience design officer, Walter Geer.
Quiet Storm founder and executive creative director, Trevor Robinson OBE added: “The films are designed to be fun and to draw people into some of the more unusual trends from the report.”
“The QS team asked the agency leaders interviewed not to read up on the report too much before the shoot, so they could capture some genuine and spontaneous reactions. These are the people who are in the know when it comes to identifying and forecasting the future for their clients, so it seemed logical to give the mic to them and let them tell the story.”
