Creative agency DUDE: London has secured Affinity Petcare’s creative account on a three-year deal at the close of a competitive pitch process.
The independent firm came out on top against LOLA Mullenlowe and PS21, and will now add Affinity Petcare to its growing client portfolio, which already includes major brands such as the Trainline, PUMA and Campari.
“DUDE has shown strong capabilities on the main areas we needed to evolve such as Strategy, Planning Process and Consumer Understanding,” Affinity Petcare digital and media marketing manager, Carles Navarro said.
“The team structure also helps us to warranty the cultural fit we were looking for due to our wide portfolio of brands and markets.”
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As part of its new remit DUDE: London will work on Affinity Petcare’s brands and have been tasked with ‘revolutionising’ the pet food sector in key European markets Spain, UK, Italy, France and Portugal.
DUDE: London managing director, Francesca Spitali added: “We’re absolutely thrilled to have won the pitch and been appointed as Affinity Petcare’s creative agency. From the very beginning, the Affinity team have been an absolute pleasure to work with.
“We appreciate their openness and collaboration, which has allowed us to truly understand their business and goals. Our team at DUDE:London is pumped to dive into this challenge of revolutionizing the pet food market in key countries across Europe and making a real impact in the industry. Get ready to see some tail-wagglingly great work coming from our collaboration”.
