Media agency the7stars has secured the UK media account for the People’s Postcode Lottery at the close of a competitive pitch process.
Handled by MediaSense on behalf of the charity lottery operator, the four-way process will the7stars take over from Dentsu-owned Carat on 1 March.
With a winning pitch led by the People’s Postcode Lottery’s head of media investment, Dave Singleton for the7stars, the agency has now been tasked with driving ticket sales for the £66 million business.
“We saw three great pitch presentations, but the7stars stood out – throughout the process – as the right partner for the next phase of People’s Postcode Lottery growth,” People’s Postcode Lottery managing director, Dave Pullan said.
Subscribe to Marketing Beat for FREE
Sign up here to get the latest marketing news sent straight to your inbox each morning
“The7stars’ team brought an approach that was channel-agnostic, people-first and data-driven, with a commitment to ideas, agility, and strategy pulled through to media deployment. We are delighted to bring them into our business.”
With 33% of ticket sales going directly to charity, the lottery not only enables people to win large cash prizes – but can also help raise vital funds for good causes.
the7stars CEO, Jenny Biggam added: “We have loved learning about People’s Postcode Lottery – an incredible organisation whose players have already raised over £1 billion for good causes.
“They are an ambitious advertiser with a huge future ahead and we look forward to working with them. The pitch process was expertly handled with valuable feedback, insight and rigour to each stage of the process, and we are delighted by the result.”
