Creative agency Droga5 London has unveiled a new integrated brand campaign to promote Barclaycard Payments for small business.

As the banking group enters the fifth year of its partnership with Droga5, the work aims to highlight how a streamlined and efficient payments system can make all the difference for small businesses looking to take the next step.

Led by two, 30-second hero spots breaking this week on Sky, ITVX and All4, the campaign will also be rolled out across radio, digital out-of-home, press and social media.

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Centred around the strapline: “What’s good for business is good for everyone,” the assets mark the continuation of Barclaycard Payments’ ongoing ‘The Payment Part is Just the Start’ brand platform.

The tongue-in-cheek creatives illustrates the unexpected way in which a good payments system can help small businesses, as a restaurant’s resident fish gets a bigger tank, and even a friend; whilst staff at an autocentre now have the free time to help their potted plant truly thrive.