A Group M team led by creative agency Wavemaker has been named as the global agency network for Adevinta following a competitive pitch process.

Kicked-off in July last year, the process involved a ‘thorough local review’ alongside strategic exercises and meetings in each market.

Worth US$60 million, Adevinta’s account includes some of the biggest online classifieds ads spaces across the global market, include France’s leboncoin and Germany’s Mobile.de.

As part of the new business win, Wavemaker will also take on responsibility for the Marktplaats.nl, 2dehands.be, Subito and Kleinanzeigen covering the Dutch, Belgian, Italian and German markets respectively – with all brands to be managed by a centralised Wavemaker team.

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“This global agreement is a great example of how Adevinta’s new scale (with the recent integration of eBay Classifieds Group) enhances our ability to create synergies that make our marketing efforts more effective and efficient,” Adevinta chief operating officer, Alexandre Collinet said.

This latest addition to Wavemaker and GroupM’s portfolio follows on from a slew a new business wins in a rapidly expanding remit which also includes Danone, Beiersdorf, ViacomCBS and Riot Games.

Wavemaker EMEA CEO, Ruth Stubbs added: : “Our ethos of Positive Provocation matches well with Adevinta’s growth ambitions. The partnership reflects our expanding credentials as the right strategic partner for innovative sustainable businesses as a network.”