Interpublic Group (IPG) has appointed Jeriad Zoghby as its new chief commerce strategy officer.
Zoghby joins IPG from agency Accenture, where he was the global lead for omni-channel commerce, leading strategy for their digital commerce program to help companies transform their enterprise and grow digital sales.
In his new role, he will oversee commerce strategy for the ‘big six’ agency, helping to identify opportunities for further growth and connecting the channel and platform expertise across the IPG portfolio.
According to IPG, Zoghby will be ‘instrumental’ in adopting a ‘cohesive’ approach to commerce, including investments, partner development, design, and go-to-market strategy. The firm wishes to both enhance and protect existing core marketing disciplines across IPG, while ensuring that group agencies develop new capabilities and continue to excel in the commerce space.
The appointment comes as part of IPG’s wider investment in commerce, D2C, marketing technology and retail media.
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“Given Jeriad’s deep subject-matter expertise and his record of working with marketers to solve for these types of challenges, we are excited that he will be coordinating our system-wide approach, which will in turn enhance IPG’s ability to help clients navigate and capitalize on today’s complex environment,” IPG CEO Philippe Krakowsky said.
Zoghby himself added: “By equipping IPG’s best-in-class agencies with strong commerce capabilities, we can provide clients, globally, with the best strategy to optimize their marketing spend across commerce channels and to build uniquely relevant experiences within them to win share and to do so profitably.”
