Creative agency Wunderman Thompson UK has today launched a new social campaign in partnership with cancer charity The Eve Appeal to raise awareness around cervical cancer screenings.
The new campaign will aim to encourage a greater number of people to attend these appointments after NHS research revealed that 70% of women between the ages of 25 and 64 took up the offer of free cervical screenings last year.
The NHS estimates that if all eligible women attended their appointments, a staggering 83% of cervical cancer deaths could be avoided.
“By attending your cervical screening appointment, you are giving yourself the best chance of stopping cancer from developing,” The Eve Appeal CEO, Athena Lamnisos said.
“The campaign, running during an important moment of the year when cervical cancer prevention will be top of mind, brings a lighter approach to encourage people to think about their health – and vitally, cancer prevention – in a positive way and motivate them to book and go to their cervical screening appointment when they receive their NHS invite letter.”
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Developed by Wunderman Thompson UK, ‘Check Me Out’ will be centred around a series of social assets launched across The Eve Appeal Instagram page, supported by influencer activity across the week.
Wunderman Thompson UK creative leads, Charli Plant and Laura Saraiva added: “We wanted to reach young women where they invest a lot of time – Instagram. We saw the opportunity in the ‘hot dogs or legs’ trend and wanted to nudge this behaviour of feeling good about yourself in a holiday snap, to celebrating doing something positive for your health. Encouraging women to be checked out for a better reason.
“We’re proud to have partnered with The Eve Appeal and hope the campaign can encourage as many women as possible to make their appointments.”
