Job search platform Otta aims to give exasperated job seekers hope of finally finding the perfect job with its latest omnichannel marketing campaign.
Developed in partnership with creative outfit Stink Studios, ‘Otta helps you find that job’ is now live via online and out-of-home channels across the UK.
Stink’s out-of-home executions link in to Otta’s brand positioning as the go-to platform for users to find their ideal job – with featured straplines including; “A job where it’s the work that’s challenging, not the people” and “A job that makes a real difference. And not just to shareholders.”
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“For most job platforms, finding you a job is just a numbers game – throw enough job-mud at the wall and see what sticks. Otta’s approach is more personal,” Stink Studios creative director, Justin Mulcahy said.
“They find out exactly what you’re looking for first and then match you with a role. Simple, but effective. We hope our campaign helps Otta help more people to find that job.”
A series of online assets have also been launched to support the campaign, with vivid animated videos forming a distinctive, abstract brand world for the platform.
Otta head of marketing, Sarah Donohoe added: “We’re really excited about getting this new work out in the world! At Otta we’re on a mission to help everyone find a fulfilling job, and this campaign serves as a reminder that that job (whatever that means for you) is out there.”
