Television marketing body Thinkbox has unveiled a unique ad campaign to highlight the effectiveness of TV advertising.
Dreamt up by creative agency Mother London, the ‘Happily Ever After’ 60-second film sees a nursery rhyme-related injustice lawyer promote his services through TV advertising.
Michael Goose, a graduate in nursery-rhyme law, tells viewers that until he created a TV ad, his ‘Happily Ever After Law Associates’ firm struggled to attract business.
Featuring cameos from a homeless Incy Wincy and a health and safety-concerned Mrs Dumpty, the spot explores the ways in which a TV promotion boosted Goose’s career.
The ad, produced by Blinkink, ends with the line: ‘TV advertising works wonders’.
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“With businesses operating in increasingly tough conditions, it’s a good time to remind them that nothing works harder than TV advertising. But we also want to do that in an engaging, entertaining way – to be a welcome guest in living rooms across the country,” Thinkbox marketing director, Andrew MacGillivray, said.
The campaign release, planned by Mediacom, comes a day after Mother London was appointed as Slimfast’s creative agency of record after a competitive pitch against several other agencies.
Mother creative James Lucking added: “The hardest part of working on this campaign was being brought face-to-face with the startling amount of injustice, malpractice and negligence which is so abundant in the world of nursery rhymes.”
