A Thinkbox study looking at advertising effectiveness has proven that profitability varies greatly by media, with TV found to be the greatest driver of overall profit.
Couch power: Living room TV viewing drives highest ad recall
Living room TV screens drive the highest advertising recall, according to new findings from a study looking into the effect context has on the impact of ads.
Outvertising appoints new joint-CEO
Outvertising has appointed Thinkbox’s head of marketing, Chris Dunne as its new joint-CEO, working in partnership with Marty Davies.
Thinkbox ad sees nursery rhyme lawyer promote his services through TV advertising
Television marketing body Thinkbox has unveiled a unique ad campaign to highlight the effectiveness of TV advertising.