Following a competitive media review, Moneysupermarket has appointed UM to handle its media planning and buying.
The agency, owned by IPG Mediabrands, triumphed over Publicis-owned Starcom and Group M’s Wavemaker in an account review managed by The Aperto Partnership.
Moneysupermarket, who recruited Dame Judi Dench for a TV commercial earlier this year, has reportedly spent £123 million on marketing last year, with £76 million of that spent on TV, online and radio advertisements.
Mediacom declined the opportunity to defend its recent claim to the account.
“We met some fantastic people and saw some brilliant thinking from the agencies involved in this process and thank them all for their time and energy,” Moneysupermarket Group chief marketing officer Lis Blair said.
“UM stood out for their understanding of our challenges, demonstrating that they are the best media agency partner to support our exciting plans and our group purpose to help UK households save money.”
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UM also works with the likes of Johnson & Johnson, American Express and Just Eat.
UM chief product officer, Adam Morton, added: “Moneysupermarket’s purpose is to help the nation save money and never has this been more pertinent than it is today. We’re utterly delighted to be appointed as their media agency of record and support them in their endeavour to take their brand to the next level of growth. We can’t wait to get started.”
The new comes weeks after UM UK and Ireland chief executive Rachel Forde announced that she is leaving the agency at the end of the year to ‘reset’ before her next move.
