I'm A Celeb viewers complain about the frequency of ad breaks

I’m A Celeb viewers complain about the frequency of ad breaks

8th November 2022

Brands Broadcast Marketing Strategy News People Social Media

I’m A Celebrity… Get Me Out Of Here viewers have taken to social media to complain about the number of adverts shown since the series started on Sunday.

Viewers of the ITV show have not been impressed by the length and frequency of the ad breaks so far.

While last night’s episode saw Olivia Attwood’s dramatic exit and the celebrities attempt their first jungle trial this year, a large majority of the British TV viewing public took to Twitter to joke that the show itself was shorter than the total amount of ad breaks.

One Twitter user wrote: “The audacity of ITV interrupting 90 minutes of ads with short clips of #ImACeleb”

The audacity of ITV interrupting 90 minutes of ads with short clips of #ImACeleb

— Matthew 🦁 (@mjt_writes) November 7, 2022

Another said: “If you take out all the ads,you’d probably get a good 1/2 hr out of this! #ImACeleb”

If you take out all the ads,you'd probably get a good 1/2 hr out of this! #ImACeleb

— Les D (@champion620) November 7, 2022

Others have blamed the amount of ads on former health secretary Matt Hancock, with one member of the public writing: “This show would literally be 20 mins long if it wasn’t for the ad breaks to pay Matt Hancock’s fee. #ImACeleb”

This show would literally be 20 mins long if it wasn't for the ad breaks to pay Matt Hancock's fee#ImACeleb

— Caolán Mc Aree (@Caolanmcaree) November 7, 2022

Another added: “People moaning about the ads. You think Moyles, Boy George and Hancock are doing this for fun. #imaceleb“