UK agencies Saatchi & Saatchi and TMW Unlimited took home the top prizes at this year’s Ocean Outdoor Digital Creative Competition, securing wins in the commercial brand and charity categories respectively.
Saatchi & Saatchi walked away with three prizes in total across both categories for its works for Solgar, the British Heart Foundation and its flagship creative for EE, ‘Home Safe’, which uses live travel data, AR and lighting technology to help women get home safely at night.
TMW Unlimited’s work for the Trussel Trust was found to be the most impactful charity piece, with an interactive campaign helping to stock local foodbanks.
Other winners included St. Luke’s and Dentsu for their works for Zoom by Ocado and Mayhew animal rescue respectively.
The showcase awards ceremony was held yesterday (13 October) at the National Gallery in London, with the winners selected by a panel of 20 experts drawn from across the creative and ad industries.
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“DOOH for good is the central message across the board this year,” Ocean Outdoor UK joint managing director, Phil Hall said.
“Our winners tackle some important societal issues, using the power and reach of out of home in our communities to connect with audiences, effect change, help to save lives and solve some of the nation’s big problems.
He continued: “We asked for concepts that leverage the entertaining, immersive and technical opportunities of DOOH. Our winners have done just that, putting creativity at the heart of their ideas. We look forward to seeing these campaigns play out on our screens next year.”
Ocean Outdoor UK head of marketing and events, Helen Haines added: “This year’s competition has attracted a record number of entries. Many from agencies seeking to tap into the positive role DOOH plays in our communities. These ideas often go onto win even bigger prizes. We applaud them all.”
