World-renowned film director Baz Luhrmann has partnered with Bombay Sapphire to launch its new creative brand campaign ‘Saw This, Made This’.
Luhrmann has positioned the advert as a creative call-to-arms, inviting people to capture and share anything that creatively inspires them, and what they have subsequently made, using the hashtag #SawThisMadeThis.
By collaborating with hundreds of artists and creators, the campaign will feature before-and-after #SawThisMadeThis videos and photos, showing how people can turn inspiration into creativity. The launch aims to encourage everyone to join the movement and unlock their creative talents.
As creative director of the social media campaign, Luhrmann said: “I truly believe that everyone is inherently creative, no matter who you are, where you come from or what you do.
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“You don’t have to be labeled an artist to be considered a creative. If you just give yourself permission to see the world as a gallery of inspiration and reframe how you think about things, you’ll unlock a part of yourself you didn’t know existed.”
In a short film featuring never-seen-before footage from Luhrmann’s personal archive, he talks candidly about how his life experience has shaped his own creative process.
People are invited to join the movement on social media using @BombaySapphire #SawThisMadeThis. Some of the creations will be included as part of a global showcase taking place in 2023, at London’s Design Museum and other leading creative institutions around the world.
Luhrmann added: “With the support of Bombay Sapphire, we will celebrate the culmination of the #SawThisMadeThis campaign during World Creativity Day in April. I’m so excited to help inspire this next generation of creatives.”
Submissions will be celebrated in an online gallery at www.BombaySapphire.com/SawThisMadeThis. while Luhrmann will also share his favourite submissions throughout the campaign on social media.
